On Page SEO & Off Page SEO both are the important part of SEO( SEARCH ENGINE OPTIMIZATION) and both are playing a deep role in SEO. They both are used to rank a website in Google search engine results. Without applying on the page and off page SEO you cannot rank a website in Google. So both have too much importance in SEO and in Google too. But according to Google SEO rules on the page is more important than off page SEO because on page SEO is used in the website and it makes website SEO friendly for search engine and users.
Top On Page & Off Page SEO Techniques
Keyword Optimization in Website
The first major On page SEO technique is you need to analyze the keywords so that you can find the right keyword for your website. Use the Google Keyword Planner Tool to find the most relevant and right keywords for your website. After finding the right keyword you just need to use this keyword in your website so that Google can understand about your website and what type of information you are providing. Keyword optimization is very important because it helps you to rank website faster on Google.
Meta Title & Meta Description
Meta title and meta description are playing the deep role in on page SEO because these things will show in Google search engine results and it provides information to Google. Add your focus and best keyword in meta title and in meta description to increase your website SEO score and rank in Google.
Use H1 to H6 Tags in Website
Keep in mind that H, H2, and H3 are the most important tags and you need to use them on the website. Use H1 tag as your focus keyword in the website and use the second keyword as an H2 tag. These heading tags will improve your website SEO score and authority in SERP results.
Internal linking is the important factor of SEO and it improves your website authority and SEO performance. Make sure that your website every internal or subpage are connected to each other so that user can easily go to any page of your website. It is for user experience and user comfort. Add your website homepage link in your internal pages.
Social Media Sharing
Social Media Sharing is the important technique of Off Page SEO. It will increase your website traffic, website popularity, and authority. Add all famous social media site links to your website like Facebook, Instagram, Google+, Twitter, YouTube, LinkedIn, Pinterest and Reddit etc. These are the most used social media platform for SEO and sharing. It will help to increase your website traffic and rank in Google.
Link Building or Backlinks
Link Building is the most important part of Off Page SEO. Link building is a process and this helps to push your website rank up in Google search results. More backlinks mean more high rank in Google results. Link building means add your website link in different kind of websites or submit your link in another website to get the backlink like Directory Submission, Forum Submission, Social profiling, Video Submission, PPT Submission, Classified Submission, Ping Submission, Wikipedia Submission etc.
in 2018 if you want to rank your website in Google results than mobile optimization in the website is just because 60% of internet users are using mobile to access the Internet. Keep your website mobile optimized and check that it open good in mobile view and it looks responsive and user experience is good.
Website speed is an On-Page SEO factor and It also a ranking signal factor that helps you to increase your website rank in Google. Make sure that your website homepage is open less than 4 seconds. If your website speed is slow that you can’t attain better in Google and never come on Google first page. So speed is important and you need to increase your website speed. To improve the website speed you can use image optimization and compress all files.