DM Chandigarh tells you about What is Digital Marketing? Digital marketing is the form of promoting your advertisement by using the technology of the internet and digital media platforms like Paid ads in the web, creating a website, submitting to search engines, promoting brand awareness through social media platforms and you can also start coding an mobile app for your business.
What is Digital Marketing?
Presently people getting engaged to the web so when we do digital marketing our business goals can be easily reached to customers. Which is also a cost-effective when we compare to traditional marketing tactics and also less time-consuming.
Now we can discuss some of the most common types of digital marketing techniques that we follow to make brand popular.
Search Engine Optimization
Search Engine Optimization is the best practice to implement in the website. SEO is one of the famous methods in digital marketing to brand your business.
When you perform SEO to a site, can notice the website pages are ranking in the top of the search engine for your optimized keywords. A user can see your website they search for the product, services that relate your business.
Possibly you can see a lot of visitors coming to the website, where leads can be generated. When we compare SEO with other digital marketing methods, it is cost effective and it can assure you for long-term business.
SEO helps to build a user-friendly website, integrity to other websites and users with enriched, meaningful content.
Pay Per Click(PPC) Advertisements are the paid ads that are displayed on the top and bottom of the SERP and it is shown as “sponsored”.
PPC ads can be displayed in a particular keyword phrase and search terms. When ads are clicked then Google will be charged. In this, you can target a particular location and to the target audience.
In PPC there are different types of campaigns like Display ads, Text ads, Video ads, shopping ads, Gmail ads and App ads. You can run an ad in mentioned types appropriately as per your business requirement.
Content marketing is the form of creating a valuable, rich in information to the user. Content marketing is the tool to attract the user by defining the info about your product or services and to make a profit through generating the lead.
Content Marketing is creating blogs, videos, infographics and sharing it to the web, social media platforms, through which you can generate traffic to your pages.
You would have heard that “Content is king” like that content marketing can bring a better loyalty customer to your business. It can save your cost and which can increase the sales.
Day by day usage of mobile is been increased, So marketing through is very important task through which we can reach the brand to the people easily, instantly. Where mobile will be kept in a pocket, placed near your bed and people check mobile throughout the day. this makes the mobile marketing quiet successful in digital marketing.
In Mobile Marketing we can follow different types of methods like SMS, MMS and you can create an app for your apps and display ads in Google play stores.
Now you have to Choose the right form of mobile marketing techniques that suits your business is the key to success.
Social Media Marketing:
Social media plays a vital role in digital marketing. According to report, 47% of internet user is on Facebook and 88% Purchased are Pinterest pinned.
So, likely more internet user is engaged in social media then it can be a boom to a digital marketing medium. Start creating a business page, post the content-rich elements which are more likely to the user by which you can get more shares, likes to your post and business page.
This can lead to convert your audience to the customer to your business. There is also an option to run paid ads which can reach your post to max targeted people and an increase in sales of your product or services.
Email Marketing is the most known Marketing techniques from last two decades but now a day’s people just skip the promotional email’s that drops in the inbox, so just sending the promotional email’s won’t work these days.
Running an Email Campaigns is having greater scope than promotional mail’s. Reaches the customer as much as possible. And it will be displayed to a targeted audience and can set to particular locations. One more advantage is that email ads will be displayed in a top portion of the layout. So, it can be easily seen by the user.
This makes an interested user to click the ads and navigate to the web pages of your business and increase leads.