DM Chandigarh tells you about What is SEO and its Benefits? SEO stands for Search Engine Optimization. SEO is the process of getting visitors traffic to our website through the search engines like Google, Yahoo, and Bing. Where it is having set of guidelines assigned by the search engines to follow for the websites to get ranked higher than the other websites in the SERP for the searchable keyword phrases. SEO is the best practice to get more traffic within the number of months with free of cost, Only if you have Knowledge of SEO. So, We will discuss important factors that you should be known about search engine optimization.
An idea about Search Engine Optimization
Nowadays, If you wanted to get the idea about something then you are entering your searching phrases into the search engines then it pop-ups the long list of results that are present in the web related to the search query.
People just click and visit the websites that are in the top of the first page and visitors thinks that top-most listings are related to their search query. Now you will get a doubt why some websites showing at the top of the search engine result because of Search Engine Optimization techniques they follow to boost their ranking in the search results. Most of the search engines like Google, Bing etc have a different kind of search results like web pages, videos, business listing and images are shown to the user according to the user search terms and ranked upon the relativity of the search content.
Updated Layout of SEO Page:
Search Engine Optimization is the process of getting showed in the organic listing of the search engine. The updated search result page layout can be like this, In total there will of eighteen lists where firstly, there will ads placed in first three positions then followed by three positions of business listing with maps and then comes the organic listing. which occupies ten positions and finally at the bottom two to three positions of paid ads.
What is SEO and its Benefits?
This above-explained layout is followed by the Google and it can be said that it is the best user-friendly search engine.
Important Factors of SEO:
SEO can be Split into two factors: On-Page and Off-Page.
Google reads your website pages and it will quickly place your web pages in search engines to get shown in the results. Google captures the informative description and contents of your website to get displayed in search results.
It is the process of branding your site to the other websites in the form of building backlinks and notifying Google that what is your site all about. Building backlink will help in increasing the rank in search engine results.
Benefits of SEO :
For any scale of businesses, there are a lot many benefits from SEO. If these companies are investing in SEO they might be getting good in search results. Now we can through some of the SEO benefits that are important for doing perfect SEO.
- User-Friendly Website is good for ranking:
We should build the website by following the SEO On-Page guidelines. So, we can develop a website which is good in user experience and becomes user-friendly to the visitors. Which also can improve your traffic and ranking in search engine.
- More traffic from organic search:
Traffic from Organic search is the form of getting visitors to your website from the Search phrases. You get traffic without branding your site. (eg. “SEO Services in Delhi”)
By including high searched keywords in search engines into your website can increase your search result ranking and like Google, Yahoo and Bing search engines can capture your focused keywords and can rank accordingly.
- Precise Detaching Of Target :
SEO can reach your customer who is already interested in your services or products. search engine optimization can break down your layers into the precise target like location, keywords, devices optimization etc.
- Less Investment and Better ROI:
Targeting right audiences through the search engine analytics and Social media platform can give you a better return on investment and SEO can generate a good number of leads which can increase conversions. SEO can be done less cost compare to other mediums and can create good brand awareness.
5.Building High Reputation:
If your listing is in the top of the search engine results then people’s trust will increase your product and services. Which can enhance your creditability score so the reputation of your company can increase?
- Brand Awareness is good for getting leads:
The more online presence of your brand can make people think that it is preferred product or services to seek and which can more important for getting leads.
For more online presence you can submit classified, can create relevant and precise content according to customer search queries.
- Mobile Friendliness can lead to greater ranking:
Google released an update for mobile friendliness in April 2015, where we should optimize our website and should be responsive to the mobile devices.
If the website is not optimized will then Google will penalize for that and which can happen because of bad user-experience which don’t have pinch zoom option.
So updating with good responsive web design can lead to improving mobile user experience by adding good quality images with alt-text description and by updating AMP pages in your website we can increase the faster load time of the page.
- SEO is a long-term process:
SEO is a time-consuming process where it can be taken up to minimum six months to ten months max to get a better ranking position in the top of the search engine. Ranking can also drop down as it moves up that is because of competitors in the market and can be due to update in an algorithm. if it is present on the first page then it can be dropped rarely down with fewer positions.
- Submitting Business Citations:
Submitting the Business to search engines like my business page of Google and Bing can lead to increase the brand awareness of your product or services. If you have reputation then It will be displayed in the top of search engine with location map, address and phone number and can get direct lead through calls or searches.
- SEO can be rich informative:
Before decision-making customer does research on the internet by using search engines like Google, Yahoo etc. SEO gives more information about the product to customers before they take a decision. So higher SEO ranking will increase the knowledge of the valuable customers and it helps to decide the customer and tempts to buy the product.
- SEO gives 80% clicks compared to PPC:
SEO having better and long time scope than PPC. Paid ads consume more money and it is for short period of time. Now a day’s people are skipping the ads and clicks more we get from organic listing because of trust in Google algorithms. Without a doubt, you can invest in SEO, which can give you more traffic than paid advertisements.
Above, This is some of the important benefits that we should consider while thinking of doing SEO for the website and you can get a good idea about SEO for the beginners.